Business Objectives, Magazine, Metrics and Visualization

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

MAY 18, 2021

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. However, Brooke cautions marketers to still put creative efforts at the forefront of business objectives and have them supported by data, not controlled by it.

Marketing

Marketing Data Analytics Analytics Metrics

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? A good one.

Marketing Analytics

Marketing Analytics Marketing Analytics KPI

Data Leaders Brief

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

The Marketing Analytics Intersect: My Newsletter!

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