Expert insights. Personalized for you.
Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Can you envision more than three projects where analytics could help? If so, then you want to keep your data close and your analytics closer. Analytics capability is expensive -- sometimes prohibitively so. MORE
The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. Let’s explore some of the use cases and companies that are using AI to boost their digital marketing efforts. MORE
Overview Here’s a unique data science challenge we don’t come across often – a marketing analytics hackathon! The post WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon appeared first on Analytics Vidhya. Analytics Vidhya Data Science data science hackathon datahack Hackathon hackathon solutions marketing analytics hackathon marketing hackathon MORE
We build platforms with highly cross-functional teams that include people from partnerships, policy, support, engineering, product marketing, analytics, design, research, and many other groups You do not build a product in a vacuum. MORE
Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot. MORE
Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. There are a number of tools available on the market, and knowing which one to choose to increase performance can be time-consuming, and often confusing. MORE
B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Learn how the Salesforce DMP allows marketers to capture, unify and activate their data enabling them to deliver more relevant and personalized experiences to their target consumer. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud. MORE
A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 What is marketing analytics? MORE
We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy. 2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Two things I love a lot: 1. MORE
To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case. Marketing Optimization. MORE
I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Overview of Analytics for Sales. MORE
Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. In our world of Big Data, marketers no longer need to simply rely on their gut instincts to make marketing decisions. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist. Machine Learning | Marketing. Machine Learning | Analytics. MORE
That advice is a quintessential actionable insight: The algorithm models the applicant’s probability of success by training on a mountain of historical data and market factors. Analytics must cope with both structured and unstructured data to achieve optimal results. MORE
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. It will contain short stories from where I live, at the intersection of the worlds of analytics (where I started) and marketing (my tool to drive change in customer relationships/behavior/branding). Happy analytics. Happy analytics. MORE
BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises. Top Tips To Create A Modern BI & Analytics Project. If you work in finance, financial analytics will be the backbone of your operations. MORE
I was catching up with a VP of Data I think highly of at a popular public tech company the other day who told me about the impact of data downtime on his company from financial reporting and regulatory reporting to marketing analytics and even customer engagement metrics. MORE
It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). I learn so much from him about digital and marketing. MORE
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. MORE
If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. The demos will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. MORE
Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. Sales Customer Experience Marketing Analytics Business Intelligence Data Preparation Digital Technology AI and Machine Learning MORE
Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market. MORE
Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some new techniques – machines, analytical strategies – might be accessible to the resident. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ). Artificial Intelligence Big Data Marketing Tips MORE
The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value and applying financial modelling to marketing strategies. From their humble beginnings back in the 1980s, CRM (customer relationship management) systems have come a long way to become what they are today. . MORE
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. MORE
Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. How COVID-19 Has Impacted Consumer Goods Industry. MORE
These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Marketing Analytics: Today’s Vital Skill. MORE
The post Using Graphs to Identify Social Media Influencers appeared first on Analytics Vidhya. Graphs & Networks Intermediate Social Media Graph theory marketing analytics Social Media Analytics Social Network Analysis MORE
Anand Sri Ganesh, Chief Digital Officer, BRIDGEi2i, is an alumnus of IIT Madras and IIM Ahmedabad, has over 20 years of experience in leadership positions across technology and consumer markets, working with organizations like Manthan, HP, and PepsiCo. MORE
What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? [link]. Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation journey. MORE
The market for big data is projected to be worth over $229 billion by 2025, according to research from Markets and Markets. The analysis suggests that the rapid growth in utilization of big data by SMEs is driving momentum in the big data market. MORE
Data Analytics Shows Best White Label Products for Ecommerce in 2021. There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand. MORE
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If your marketing initiatives are backed by data, they will have much higher success rates. MORE
In this series, I’m going to be sitting down with business leaders and AI and analytics experts who’ll share their views on what AI for the digital enterprise means and how do you make AI real for an organization. PODCAST: AI for the Digital Enterprise. MORE
360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Analytics for Marketing – what numbers do they need, why, and what do they say? MORE
Getting to “ground truth” about customers– data that’s unified , clean and trustworthy enough to power transformational analytic outcomes and critical business processes–is increasingly impossible. Data unification becomes repeatable, MDM rules scalable, true Golden Records possible, and data more trustworthy and analytics-ready. The Prognosis: Business-Transforming Analytic Outcomes. MORE
The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry. PODCAST: COVID 19 | Redefining Digital Enterprises. MORE
Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. Customer data will become even more plentiful, and analytical capabilities will expand further in kind. MORE
Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. The surface-level features of Google Analytics are easy to learn, since it’s such an intuitive platform. How to Get More Out of Google Analytics. MORE
You will need an analytics platform to make sense of the data and create reporting dashboards that inform the organization. Where the analytics platform comes in. Now that we have merged the online and offline data, we need to start making sense of it using reports and dashboards within your analytics reporting tool. Analytics Automotive Data & Analytics Digital Marketing analytics automotive consumer insights Data digital DMP MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. First… The Analytics top ten things to focus on to elevate your game this year…. MORE
Crowded stores, congested roads, and conditions conducive for economic growth that can create more of the same — sounds like urban sprawl and a promising case for urban analytics (using data science to address big city problems) to deal with those challenges and to reduce the congestion! That scenario also describes a case for congestion analytics. In fact, the “wheels” in my mind had already started turning towards the idea of flipping the meaning of congestion analytics. MORE
Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing. MORE
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. Analytical Thinking: Skills, Interviewing, Value. MORE
Marketing Analytics Related Topics DataFloq
JUNE 24, 2020
A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 What is marketing analytics?
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. First… The Analytics top ten things to focus on to elevate your game this year….
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist. Machine Learning | Marketing. Machine Learning | Analytics.
Occam's Razor
MAY 27, 2015
It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). I learn so much from him about digital and marketing.
Occam's Razor
SEPTEMBER 30, 2013
We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy. 2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Two things I love a lot: 1.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.
David Menninger's Analyst Perspectives
FEBRUARY 8, 2021
Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. Sales Customer Experience Marketing Analytics Business Intelligence Data Preparation Digital Technology AI and Machine Learning
Analytics Vidhya
SEPTEMBER 9, 2019
Overview Here’s a unique data science challenge we don’t come across often – a marketing analytics hackathon! The post WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon appeared first on Analytics Vidhya. Analytics Vidhya Data Science data science hackathon datahack Hackathon hackathon solutions marketing analytics hackathon marketing hackathon
Occam's Razor
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. It will contain short stories from where I live, at the intersection of the worlds of analytics (where I started) and marketing (my tool to drive change in customer relationships/behavior/branding). Happy analytics. Happy analytics.
Perficient Data & Analytics
MARCH 24, 2020
You will need an analytics platform to make sense of the data and create reporting dashboards that inform the organization. Where the analytics platform comes in. Now that we have merged the online and offline data, we need to start making sense of it using reports and dashboards within your analytics reporting tool. Analytics Automotive Data & Analytics Digital Marketing analytics automotive consumer insights Data digital DMP
Smarten
MAY 17, 2019
To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case. Marketing Optimization.
DataFloq
JULY 21, 2020
I was catching up with a VP of Data I think highly of at a popular public tech company the other day who told me about the impact of data downtime on his company from financial reporting and regulatory reporting to marketing analytics and even customer engagement metrics.
Bruno Aziza
MARCH 17, 2017
We build platforms with highly cross-functional teams that include people from partnerships, policy, support, engineering, product marketing, analytics, design, research, and many other groups You do not build a product in a vacuum.
|
DataFloq
JUNE 26, 2019
The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value and applying financial modelling to marketing strategies. From their humble beginnings back in the 1980s, CRM (customer relationship management) systems have come a long way to become what they are today. .
Jen Stirrup
JANUARY 2, 2020
I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Overview of Analytics for Sales.
datapine
MAY 28, 2019
BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises. Top Tips To Create A Modern BI & Analytics Project. If you work in finance, financial analytics will be the backbone of your operations.
bridgei2i
JUNE 9, 2020
Anand Sri Ganesh, Chief Digital Officer, BRIDGEi2i, is an alumnus of IIT Madras and IIM Ahmedabad, has over 20 years of experience in leadership positions across technology and consumer markets, working with organizations like Manthan, HP, and PepsiCo.
datapine
AUGUST 14, 2019
Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. There are a number of tools available on the market, and knowing which one to choose to increase performance can be time-consuming, and often confusing.
Smart Data Collective
MARCH 29, 2021
These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Marketing Analytics: Today’s Vital Skill.
Smart Data Collective
SEPTEMBER 9, 2020
The market for big data is projected to be worth over $229 billion by 2025, according to research from Markets and Markets. The analysis suggests that the rapid growth in utilization of big data by SMEs is driving momentum in the big data market.
Smart Data Collective
FEBRUARY 21, 2020
Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. Customer data will become even more plentiful, and analytical capabilities will expand further in kind.
Perficient Data & Analytics
JANUARY 11, 2019
If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. The demos will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience.
Perficient Data & Analytics
MAY 7, 2018
B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Learn how the Salesforce DMP allows marketers to capture, unify and activate their data enabling them to deliver more relevant and personalized experiences to their target consumer. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.
datapine
MAY 9, 2019
Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market.
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords.
Smart Data Collective
AUGUST 24, 2020
Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. The surface-level features of Google Analytics are easy to learn, since it’s such an intuitive platform. How to Get More Out of Google Analytics.
Mark Raskino
OCTOBER 10, 2018
What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? [link]. Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation journey.
Kirk Borne
AUGUST 20, 2018
Crowded stores, congested roads, and conditions conducive for economic growth that can create more of the same — sounds like urban sprawl and a promising case for urban analytics (using data science to address big city problems) to deal with those challenges and to reduce the congestion! That scenario also describes a case for congestion analytics. In fact, the “wheels” in my mind had already started turning towards the idea of flipping the meaning of congestion analytics.
Smart Data Collective
APRIL 2, 2021
Data Analytics Shows Best White Label Products for Ecommerce in 2021. There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand.
Jen Stirrup
SEPTEMBER 19, 2019
360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Analytics for Marketing – what numbers do they need, why, and what do they say?
Smart Data Collective
MARCH 31, 2020
The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. Let’s explore some of the use cases and companies that are using AI to boost their digital marketing efforts.
Sisense
JANUARY 22, 2021
That advice is a quintessential actionable insight: The algorithm models the applicant’s probability of success by training on a mountain of historical data and market factors. Analytics must cope with both structured and unstructured data to achieve optimal results.
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If your marketing initiatives are backed by data, they will have much higher success rates.
Smart Data Collective
MARCH 21, 2019
Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot.
Tamr
NOVEMBER 20, 2019
Getting to “ground truth” about customers– data that’s unified , clean and trustworthy enough to power transformational analytic outcomes and critical business processes–is increasingly impossible. Data unification becomes repeatable, MDM rules scalable, true Golden Records possible, and data more trustworthy and analytics-ready. The Prognosis: Business-Transforming Analytic Outcomes.
bridgei2i
JULY 21, 2020
The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry. PODCAST: COVID 19 | Redefining Digital Enterprises.
Datapine Blog
DECEMBER 4, 2019
Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing.
Bob Hayes
SEPTEMBER 27, 2018
Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. In our world of Big Data, marketers no longer need to simply rely on their gut instincts to make marketing decisions.
bridgei2i
JUNE 3, 2020
Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. How COVID-19 Has Impacted Consumer Goods Industry.
Occam's Razor
AUGUST 28, 2017
Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some new techniques – machines, analytical strategies – might be accessible to the resident. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ). Artificial Intelligence Big Data Marketing Tips
bridgei2i
MARCH 10, 2020
In this series, I’m going to be sitting down with business leaders and AI and analytics experts who’ll share their views on what AI for the digital enterprise means and how do you make AI real for an organization. PODCAST: AI for the Digital Enterprise.
Occam's Razor
OCTOBER 12, 2017
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. Analytical Thinking: Skills, Interviewing, Value.
Darkhorse
APRIL 9, 2018
Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Can you envision more than three projects where analytics could help? If so, then you want to keep your data close and your analytics closer. Analytics capability is expensive -- sometimes prohibitively so.
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