Marketing analytics and why is it important?


A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. As a matter of fact, the global marketing analytics market is expected to reach $5.52 What is marketing analytics?

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year….

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Machine Learning | Marketing. Consider the implications of ML on your email marketing program.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing).

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Everyone is contenting a lot of content about content marketing. Except that most content deployed in the service of content marketing sucks. Two things I love a lot: 1.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Using Graphs to Identify Social Media Influencers

Analytics Vidhya

The post Using Graphs to Identify Social Media Influencers appeared first on Analytics Vidhya. Graphs & Networks Intermediate Social Media Graph theory marketing analytics Social Media Analytics Social Network AnalysisOverview Learn how to use graphs to identify social media influencers We will demonstrate several techniques to identify these social media influencers and lay.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy.

Predictive Analytics Use Case: Online Target Marketing!


To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case.

Combining Online & Offline Data in Automotive – Part Two

Perficient Data & Analytics

You will need an analytics platform to make sense of the data and create reporting dashboards that inform the organization. Where the analytics platform comes in. Now that we have merged the online and offline data, we need to start making sense of it using reports and dashboards within your analytics reporting tool. Analytics Automotive Data & Analytics Digital Marketing analytics automotive consumer insights Data digital DMP

The Art Of Building Platforms

Bruno Aziza

We build platforms with highly cross-functional teams that include people from partnerships, policy, support, engineering, product marketing, analytics, design, research, and many other groups You do not build a product in a vacuum.

Cloud-Based CRM System: Is it Safe and What are the Benefits?


The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value and applying financial modelling to marketing strategies.

Moving from Business Intelligence to Analytics?

Jen Stirrup

I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Overview of Analytics for Sales.

WEBCAST: Accelerate Wins with True Sales Enablement ? Part 1: text here


Anand Sri Ganesh, Chief Digital Officer, BRIDGEi2i, is an alumnus of IIT Madras and IIM Ahmedabad, has over 20 years of experience in leadership positions across technology and consumer markets, working with organizations like Manthan, HP, and PepsiCo.

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Top 5 Tips For Conducting Successful BI Projects With Examples & Templates


To truly harness the power of a successful BI project, companies must develop a solid plan of action and in this post, we will provide the top tips for developing and executing analytics and BI projects with the help of BI tools, followed by business intelligence examples from different industries.

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Top Data Science Tools That Will Empower Your Data Exploration Processes


Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights.

How Big Data Has Changed the Financial Industry

Smart Data Collective

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. Customer data will become even more plentiful, and analytical capabilities will expand further in kind.

Introduction To The Basic Business Intelligence Concepts


Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights.

Meet Our Digital Marketing & MicroStrategy Experts at NRF 2019

Perficient Data & Analytics

If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise.

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient Data & Analytics

B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.

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Top 10 Analytics And Business Intelligence Buzzwords For 2020


Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing.

A CEO Question: Start With Culture OR Tech?

Mark Raskino

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? [link].

Congestion Analytics – Flipping the Script

Kirk Borne

Crowded stores, congested roads, and conditions conducive for economic growth that can create more of the same — sounds like urban sprawl and a promising case for urban analytics (using data science to address big city problems) to deal with those challenges and to reduce the congestion!

How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Social Media Analytics.

AI is the Most Disruptive Marketing Trend Since the Printing Press

Smart Data Collective

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. Let’s explore some of the use cases and companies that are using AI to boost their digital marketing efforts.

How COVID-19 Has Impacted Consumer Goods Industry


Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. How COVID-19 Has Impacted Consumer Goods Industry.

Join me at Live! 360 Orlando to learn more about Applied Business Analytics

Jen Stirrup

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Analytics for Marketing – what numbers do they need, why, and what do they say?

Five Signs That You Might Have a Know-Your-Customer Problem


Getting to “ground truth” about customers– data that’s unified , clean and trustworthy enough to power transformational analytic outcomes and critical business processes–is increasingly impossible. The Prognosis: Business-Transforming Analytic Outcomes.

How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

What To Know About The Importance Of Analytics In Content Marketing

Smart Data Collective

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot.

PODCAST: AI for Digital Enterprise – Episode 3: AI at the Heart of Digital Transformation


In this series, I’m going to be sitting down with business leaders and AI and analytics experts who’ll share their views on what AI for the digital enterprise means and how do you make AI real for an organization. PODCAST: AI for the Digital Enterprise.

Make or Buy?


Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Analytics

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Artificial Intelligence Big Data Marketing Tips

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The MarketingAnalytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Creativity Meets Data Science: The Importance of Pricing for Marketing Professionals

The Kini Group

Okay, marketers, I get it. Yes, some companies have entire pricing departments, but most delegate the task of setting prices to the marketing team. Unfortunately, many marketers are ill-prepared for this responsibility. This is where most marketers get held up.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus.

Suck Less | A Plea For User-Centric Design: Powered By You!

Occam's Razor

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect.

15 Analytics Capabilities to Consider When Choosing Your Next Big Data Solution

The Kini Group

You need analytics to make sense of everything. And analytics can never be a one-off project. Successful and practical analytics always answer a few paramount questions: What happened? There’s more to analytics than this, though. Explore Predictive Analytics.

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Life is short.

Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Immediately actionable web analytics (your biggest worries covered). It is a book about Web Analytics 2.0.

Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges.