Expert insights. Personalized for you.
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. MORE
Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Analytics MORE
Overview Here’s a unique data science challenge we don’t come across often – a marketing analytics hackathon! The post WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon appeared first on Analytics Vidhya. Analytics Vidhya Data Science data science hackathon datahack Hackathon hackathon solutions marketing analytics hackathon marketing hackathon MORE
We build platforms with highly cross-functional teams that include people from partnerships, policy, support, engineering, product marketing, analytics, design, research, and many other groups You do not build a product in a vacuum. MORE
Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot. MORE
Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. MORE
B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud. MORE
2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Everyone is contenting a lot of content about content marketing. Except that most content deployed in the service of content marketing sucks. Two things I love a lot: 1. MORE
To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Life is short. MORE
To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case. MORE
I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Overview of Analytics for Sales. MORE
Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. MORE
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Machine Learning | Marketing. Consider the implications of ML on your email marketing program. MORE
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. MORE
To truly harness the power of a successful BI project, companies must develop a solid plan of action and in this post, we will provide the top tips for developing and executing analytics and BI projects with the help of BI tools, followed by business intelligence examples from different industries. MORE
It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). MORE
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. MORE
If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. MORE
You need analytics to make sense of everything. And analytics can never be a one-off project. Successful and practical analytics always answer a few paramount questions: What happened? There’s more to analytics than this, though. Explore Predictive Analytics. MORE
Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. MORE
Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Artificial Intelligence Big Data Marketing Tips MORE
Okay, marketers, I get it. Yes, some companies have entire pricing departments, but most delegate the task of setting prices to the marketing team. Unfortunately, many marketers are ill-prepared for this responsibility. This is where most marketers get held up. MORE
The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value and applying financial modelling to marketing strategies. MORE
By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. MORE
What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? [link]. MORE
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Social Media Analytics. MORE
360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Analytics for Marketing – what numbers do they need, why, and what do they say? MORE
Getting to “ground truth” about customers– data that’s unified , clean and trustworthy enough to power transformational analytic outcomes and critical business processes–is increasingly impossible. The Prognosis: Business-Transforming Analytic Outcomes. MORE
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Immediately actionable web analytics (your biggest worries covered). It is a book about Web Analytics 2.0. MORE
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. MORE
Crowded stores, congested roads, and conditions conducive for economic growth that can create more of the same — sounds like urban sprawl and a promising case for urban analytics (using data science to address big city problems) to deal with those challenges and to reduce the congestion! MORE
Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing. MORE
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). MORE
Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect. MORE
Marketing Analytics Related Topics 
Occam's Razor
JANUARY 7, 2019
My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year….
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. Machine Learning | Marketing. Consider the implications of ML on your email marketing program.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy.
Occam's Razor
MAY 27, 2015
It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing).
Occam's Razor
SEPTEMBER 30, 2013
2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Everyone is contenting a lot of content about content marketing. Except that most content deployed in the service of content marketing sucks. Two things I love a lot: 1.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.
Analytics Vidhya
SEPTEMBER 9, 2019
Overview Here’s a unique data science challenge we don’t come across often – a marketing analytics hackathon! The post WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon appeared first on Analytics Vidhya. Analytics Vidhya Data Science data science hackathon datahack Hackathon hackathon solutions marketing analytics hackathon marketing hackathon
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DataFloq
JUNE 26, 2019
The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value and applying financial modelling to marketing strategies.
Bruno Aziza
MARCH 17, 2017
We build platforms with highly cross-functional teams that include people from partnerships, policy, support, engineering, product marketing, analytics, design, research, and many other groups You do not build a product in a vacuum.
datapine
MAY 28, 2019
To truly harness the power of a successful BI project, companies must develop a solid plan of action and in this post, we will provide the top tips for developing and executing analytics and BI projects with the help of BI tools, followed by business intelligence examples from different industries.
Jen Stirrup
JANUARY 2, 2020
I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Overview of Analytics for Sales.
datapine
AUGUST 14, 2019
Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights.
Perficient Data & Analytics
JANUARY 11, 2019
If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise.
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datapine
MAY 9, 2019
Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights.
Perficient Data & Analytics
MAY 7, 2018
B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.
datapine
DECEMBER 4, 2019
Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing.
Mark Raskino
OCTOBER 10, 2018
What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? [link].
Kirk Borne
AUGUST 20, 2018
Crowded stores, congested roads, and conditions conducive for economic growth that can create more of the same — sounds like urban sprawl and a promising case for urban analytics (using data science to address big city problems) to deal with those challenges and to reduce the congestion!
Smart Data Collective
OCTOBER 2, 2019
According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Social Media Analytics.
Jen Stirrup
SEPTEMBER 19, 2019
360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Analytics for Marketing – what numbers do they need, why, and what do they say?
Tamr
NOVEMBER 20, 2019
Getting to “ground truth” about customers– data that’s unified , clean and trustworthy enough to power transformational analytic outcomes and critical business processes–is increasingly impossible. The Prognosis: Business-Transforming Analytic Outcomes.
Smart Data Collective
MARCH 21, 2019
Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot.
Business Over Broadway
SEPTEMBER 27, 2018
Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.
Occam's Razor
AUGUST 28, 2017
Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Artificial Intelligence Big Data Marketing Tips
Occam's Razor
JUNE 7, 2017
To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Life is short.
Darkhorse
APRIL 9, 2018
Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Analytics
Occam's Razor
OCTOBER 12, 2017
Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
The Kini Group
MARCH 6, 2017
Okay, marketers, I get it. Yes, some companies have entire pricing departments, but most delegate the task of setting prices to the marketing team. Unfortunately, many marketers are ill-prepared for this responsibility. This is where most marketers get held up.
Occam's Razor
MAY 5, 2016
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus.
Occam's Razor
JULY 6, 2016
Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You can sign up here: The Marketing-Analytics Intersect.
Occam's Razor
JULY 13, 2017
By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges.
The Kini Group
APRIL 3, 2017
You need analytics to make sense of everything. And analytics can never be a one-off project. Successful and practical analytics always answer a few paramount questions: What happened? There’s more to analytics than this, though. Explore Predictive Analytics.
Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It is a book about Web Analytics 2.0. Immediately actionable web analytics (your biggest worries covered). It is a book about Web Analytics 2.0.
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