Marketing analytics and why is it important?


A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. At a time, when the value and power of data is tremendous, marketing analytics is important for marketers, more than ever before, to overcome their challenges and benefit from big data. As a matter of fact, the global marketing analytics market is expected to reach $5.52

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. First… The Analytics top ten things to focus on to elevate your game this year….

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Analytics. I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist. Machine Learning | Marketing. Machine Learning | Analytics.

Using Graphs to Identify Social Media Influencers

Analytics Vidhya

The post Using Graphs to Identify Social Media Influencers appeared first on Analytics Vidhya. Graphs & Networks Intermediate Social Media Graph theory marketing analytics Social Media Analytics Social Network Analysis

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). I learn so much from him about digital and marketing.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy. 2: The Secret to Content Marketing Success. Content marketing is all the rage these days. Two things I love a lot: 1.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. It will contain short stories from where I live, at the intersection of the worlds of analytics (where I started) and marketing (my tool to drive change in customer relationships/behavior/branding). Happy analytics. Happy analytics.

Combining Online & Offline Data in Automotive – Part Two

Perficient Data & Analytics

You will need an analytics platform to make sense of the data and create reporting dashboards that inform the organization. Where the analytics platform comes in. Now that we have merged the online and offline data, we need to start making sense of it using reports and dashboards within your analytics reporting tool. Analytics Automotive Data & Analytics Digital Marketing analytics automotive consumer insights Data digital DMP

Predictive Analytics Use Case: Online Target Marketing!


To make the most out of online marketing, every organization must target the customers with the most promising profile. Predictive analytics can help the business to understand online buying behavior, and when, where and how to serve ads, market products and offer discounts or other incentives. Predictive analytics will help you optimize your marketing budget and improve brand loyalty. Learn More: Online Target Marketing Use Case. Marketing Optimization.

Don't Send Money to Dead People (and Other Lessons for Data Teams)


I was catching up with a VP of Data I think highly of at a popular public tech company the other day who told me about the impact of data downtime on his company from financial reporting and regulatory reporting to marketing analytics and even customer engagement metrics. In June 2020, it was reported that bad data hampered the U.S. government’s ability to roll out its COVID-19 economic recovery programs.

The Art Of Building Platforms

Bruno Aziza

We build platforms with highly cross-functional teams that include people from partnerships, policy, support, engineering, product marketing, analytics, design, research, and many other groups You do not build a product in a vacuum.

Cloud-Based CRM System: Is it Safe and What are the Benefits?


The people responsible for bringing us the idea of database marketing, and subsequently CRM systems, are Robert and Kate Kestnbaum. They changed the way direct marketing works by implementing new metrics like customer lifetime value and applying financial modelling to marketing strategies. From their humble beginnings back in the 1980s, CRM (customer relationship management) systems have come a long way to become what they are today. .

Moving from Business Intelligence to Analytics?

Jen Stirrup

I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Introduction to Microsoft Data Platform Analytics. Part 1 – Introduction to Microsoft Data Platform Analytics. Introduction to Microsoft Data platform analytics from Jen Stirrup. Overview of Analytics for Marketing. Overview of Analytics for Sales.

Crazy Ways Phone Analytics Are Changing The Future of Marketing

Smart Data Collective

The market for big data is projected to be worth over $229 billion by 2025, according to research from Markets and Markets. The analysis suggests that the rapid growth in utilization of big data by SMEs is driving momentum in the big data market.

Top 5 Tips For Conducting Successful BI Projects With Examples & Templates


BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises. Top Tips To Create A Modern BI & Analytics Project. If you work in finance, financial analytics will be the backbone of your operations.

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Top Data Science Tools That Will Empower Your Data Exploration Processes


Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. There are a number of tools available on the market, and knowing which one to choose to increase performance can be time-consuming, and often confusing.

WEBCAST: Accelerate Wins with True Sales Enablement ? Part 1: text here


Anand Sri Ganesh, Chief Digital Officer, BRIDGEi2i, is an alumnus of IIT Madras and IIM Ahmedabad, has over 20 years of experience in leadership positions across technology and consumer markets, working with organizations like Manthan, HP, and PepsiCo. He is passionate about the intersections of marketing, analytics, and technology. WEBCAST: Accelerate Wins with True Sales Enablement. Part 1: Text Here. Duration: 11 minutes.

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10 Tips on Getting More Out of Google Analytics

Smart Data Collective

Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. The surface-level features of Google Analytics are easy to learn, since it’s such an intuitive platform. How to Get More Out of Google Analytics.

How Big Data Has Changed the Financial Industry

Smart Data Collective

Market Analytics and Profitability. Another breakthrough has been statistical analysis as it relates to the stock market and other investments. Customer data will become even more plentiful, and analytical capabilities will expand further in kind.

Top 10 Analytics And Business Intelligence Buzzwords For 2020


Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing.

Meet Our Digital Marketing & MicroStrategy Experts at NRF 2019

Perficient Data & Analytics

If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. The demos will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience.

Introduction To The Basic Business Intelligence Concepts


Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. While you still need to do your homework and check everything using critical thinking , if you use business intelligence correctly, you’ll have an incredible competitive advantage over the other companies in your market.

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient Data & Analytics

B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Learn how the Salesforce DMP allows marketers to capture, unify and activate their data enabling them to deliver more relevant and personalized experiences to their target consumer. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.

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A CEO Question: Start With Culture OR Tech?

Mark Raskino

What if s/he decides the key to the future is a social media marketing analytics platform… but in the end, when the company culture changes so does its digital business strategy – and the needed critical capability becomes IoT? [link]. Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation journey.

Congestion Analytics – Flipping the Script

Kirk Borne

Crowded stores, congested roads, and conditions conducive for economic growth that can create more of the same — sounds like urban sprawl and a promising case for urban analytics (using data science to address big city problems) to deal with those challenges and to reduce the congestion! That scenario also describes a case for congestion analytics. In fact, the “wheels” in my mind had already started turning towards the idea of flipping the meaning of congestion analytics.

Join me at Live! 360 Orlando to learn more about Applied Business Analytics

Jen Stirrup

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. In this workshop, we will make analytics relevant to your business so your organization will feel the benefit. Analytics for Marketing – what numbers do they need, why, and what do they say?

AI is the Most Disruptive Marketing Trend Since the Printing Press

Smart Data Collective

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. Let’s explore some of the use cases and companies that are using AI to boost their digital marketing efforts.

How Data Integration and Machine Learning Improve Retention Marketing

Bob Hayes

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If your marketing initiatives are backed by data, they will have much higher success rates.

What To Know About The Importance Of Analytics In Content Marketing

Smart Data Collective

Among the various factors that play a role in the content marketing decision-making process, analytics ranks near the top of the list. However, not many people understand the benefits of using various analytics tools for marketing a business. Two Experts Share their Perspective on the Benefits of Analytics in Marketing. Elissa Hudson has covered the importance of analytics in digital marketing in her post for HubSpot.

PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry


The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry. I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. PODCAST: COVID 19 | Redefining Digital Enterprises.

Five Signs That You Might Have a Know-Your-Customer Problem


Getting to “ground truth” about customers– data that’s unified , clean and trustworthy enough to power transformational analytic outcomes and critical business processes–is increasingly impossible. Data unification becomes repeatable, MDM rules scalable, true Golden Records possible, and data more trustworthy and analytics-ready. The Prognosis: Business-Transforming Analytic Outcomes.

How COVID-19 Has Impacted Consumer Goods Industry


Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. How COVID-19 Has Impacted Consumer Goods Industry.

Make or Buy?


Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Can you envision more than three projects where analytics could help? If so, then you want to keep your data close and your analytics closer. Analytics capability is expensive -- sometimes prohibitively so.

PODCAST: AI for Digital Enterprise – Episode 3: AI at the Heart of Digital Transformation


In this series, I’m going to be sitting down with business leaders and AI and analytics experts who’ll share their views on what AI for the digital enterprise means and how do you make AI real for an organization. Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh. PODCAST: AI for the Digital Enterprise.

The Artificial Intelligence Opportunity: A Camel to Cars Moment

Occam's Razor

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some new techniques – machines, analytical strategies – might be accessible to the resident. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ). Artificial Intelligence Big Data Marketing Tips

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The MarketingAnalytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. Analytical Thinking: Skills, Interviewing, Value.

Creativity Meets Data Science: The Importance of Pricing for Marketing Professionals

The Kini Group

Okay, marketers, I get it. Yes, some companies have entire pricing departments, but most delegate the task of setting prices to the marketing team. Unfortunately, many marketers are ill-prepared for this responsibility. The analytical side, on the other hand, isn’t as easy to tap into. To make things worse, most marketing education fails to serve the data science side of the profession. Marketing can go in the complete opposite direction and decrease prices.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Suck Less | A Plea For User-Centric Design: Powered By You!

Occam's Razor

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." They really need to know if their marketing, and last hope the HTC 10, is going to be received well.

15 Analytics Capabilities to Consider When Choosing Your Next Big Data Solution

The Kini Group

You need analytics to make sense of everything. And analytics can never be a one-off project. Successful and practical analytics always answer a few paramount questions: What happened? There’s more to analytics than this, though. While every solution should roughly answer these questions, not every solution provides the other analytics capabilities you need. How to Choose the Right Analytics Capabilities. Explore Predictive Analytics.

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. Life is short.