Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)
Sisense
MAY 18, 2021
This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. However, as Deven states, avoiding data insights and going with your gut is like choosing all the wrong answers on a test despite your professor giving you the right ones.
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