Business Objectives Marketing Measurement Slice and Dice 
Occam's Razor
APRIL 19, 2010
Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The post will end with a Web Analytics Measurement Framework. Business Objectives: This is the answer to the question: "Why does your website exist?" The objectives must be DUMB : Doable.
Occam's Razor
JANUARY 12, 2015
Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A KPI is a metric that helps you understand how you are doing against your objectives. For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. You need to slice!
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