Create an end-to-end data strategy for Customer 360 on AWS
AWS Big Data
MARCH 26, 2024
For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. faster time to market, and 19.1%
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