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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big Data is Crucial for Marketing New Products.

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Predictive Analytics Use Case: Online Target Marketing!

Smarten

Marketing Optimization. Predictive Analytics Using External Data. Contact Us today to find out how your industry or business function can apply Predictive Analytics to improve results and forecasting.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry

bridgei2i

My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Transcript. Melita: Hi, Everyone.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

As with any good consulting response, “it depends.” Do you recommend a consulting approach strategy rather than a CDO strategy? On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.