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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Do you know what motivates your customers?

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What Is Embedded Analytics?

Jet Global

This is in contrast to traditional BI, which extracts insight from data outside of the app. As rich, data-driven user experiences are increasingly intertwined with our daily lives, end users are demanding new standards for how they interact with their business data. Yes—but basic dashboards won’t be enough.