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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.

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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. .