Remove Customer Analytics Remove Data Governance Remove Data Quality Remove Predictive Analytics
article thumbnail

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

article thumbnail

Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.