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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes.

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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

For instance, for a variety of reasons, in the short term, CDAOS are challenged with quantifying the benefits of analytics’ investments. Some of the work is very foundational, such as building an enterprise data lake and migrating it to the cloud, which enables other more direct value-added activities such as self-service.

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How Cloudera Data Flow Enables Successful Data Mesh Architectures

Cloudera

Those decentralization efforts appeared under different monikers through time, e.g., data marts versus data warehousing implementations (a popular architectural debate in the era of structured data) then enterprise-wide data lakes versus smaller, typically BU-Specific, “data ponds”.

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Doing a 180 on Customer 360 – The Preferred Path to Customer Insights

Cloudera

The abundant growth of data, maturation of machine algorithms, and future regulatory compliance demands from the European Union’s General Data Protection Regulation (GDPR) will shift the landscape for creating a single source of the truth for customer data. Why is this important?