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Data traction: Is your company a “data thriver” or just a “survivor”?

CIO Business Intelligence

In recent times, the phrase “data is the new oil” has become an overused cliché. However, while it has helped create awareness around the value of data, many companies are still struggling to realise the full potential from the data they’re accumulating. This is known as data traction. Mining for gold. Thrivers v.