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Data traction: Is your company a “data thriver” or just a “survivor”?

CIO Business Intelligence

This is known as data traction. Mining for gold. In any market segment you care to look at, you will find that the market front-runners will be those that have an exceptionally good data mining capability. Instead of opting for risking a ‘possible’ gain by investing in change and the value of data. Thrivers v.