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Data traction: Is your company a “data thriver” or just a “survivor”?

CIO Business Intelligence

Where possible, these interactions with data need to be insightful, automated and immediate or it merely remains a large jumble of noughts and ones. This is known as data traction. Mining for gold. Instead of opting for risking a ‘possible’ gain by investing in change and the value of data. Achieving data traction.