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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking?

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

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The Foundations of a Modern Data-Driven Organisation: Gaining a Clear View of the Customer

Cloudera

At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles. In the first of two blog posts, we delve into customer analytics to examine where data makes a difference in delivering an exceptional customer experience. .

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Infuse Actionable Intelligence into Your Product with AWS Lake House

Sisense

Topics covered included the opportunities presented by AWS’ new “Lake House” architecture, the benefits of pairing the right cloud solution with the right custom analytics platform, and how actionable intelligence from cloud sources can take a company’s embedded analytics to exciting new places. Get analyst report.

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!