AWS Big Data

MARCH 26, 2024

Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. increase in customer lifetime value, 25.3%

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Smart Data Collective

MARCH 11, 2022

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer Engagement Analytics.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Business Over Broadway

SEPTEMBER 27, 2018

Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Domino Data Lab

JULY 28, 2021

Today, data is generated constantly through multiple channels including transactional systems, sensors, cameras, and online interactions. They have enabled new cross-industry applications, such as in customer analytics and fraud detection.

Data Science 45

Data Science Machine Learning Statistics Deep Learning 45

Jet Global

MAY 1, 2023

As rich, data-driven user experiences are increasingly intertwined with our daily lives, end users are demanding new standards for how they interact with their business data. When visualizations alone aren’t enough to set an application apart, is there still a way for product teams to monetize embedded analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52