Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

BizAcuity

MAY 24, 2022

IaaS is mainly used for developing softwares (testing and development, batch processing), hosting web applications and data analysis. Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets.

Data-driven 52

Data-driven Cost-Benefit Digital Transformation Strategy 52

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. How about Acme Benefits.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58