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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

Smart Companies Leverage Data Mining to Identify the Best Customer Groups to Target. Marketing is intrinsic to the continued growth of any business. But this can be difficult when you don’t market to the correct group of individuals. How do you know if your company is fully tapping into potential markets?

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

One of the most important is in the field of marketing. Do you know what motivates your customers? Therefore, you need sophisticated customer analytics to analyze complex customer behavior. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights.

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How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

BizAcuity

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

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Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

The introduction of the Cloudera data platform made advanced customer analytics possible. Telkomsel could better predict customer purchases and churn, personalize through recommendation engines, and provide near real-time customer care support. .

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Make or Buy?

Darkhorse

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. How about Acme Benefits.