How Data Integration and Machine Learning Improve Retention Marketing
Business Over Broadway
SEPTEMBER 27, 2018
Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics.
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