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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. segmentation on steroids).

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Announcing the 2021 Data Impact Awards

Cloudera

Use cases for this category could include but are not limited to: people analytics and reporting; employee recruiting, retention and development; employee resource groups; diversity, equality and inclusion strategy; supplier diversity, and more. DATA FOR GOOD. A popular category last year, and no doubt this year too.

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What Is Embedded Analytics?

Jet Global

You might price embedded analytics as an independent add-on, or you might upsell customers to a plan that includes analytics. Other money-making strategies include adding users in a per-seat structure or achieving price dominance in the market due. Revenue growth can take a variety of forms.