Occam's Razor

JANUARY 7, 2019

Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! Don't leave her guessing.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Let's go!

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Andrew White

JANUARY 11, 2021

Remember, it’s not about how many records were cleaned up or how many dashboards were generated, it’s about how much of an impact on the outcome the worm of D&A has that counts. Storytelling is a nice one to use early on to test the approach. Yes, prescriptive and predictive analytics remain very popular with clients.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52