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5 Reasons Why Big Data Is Essential for Successful Marketing

Smart Data Collective

You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection.

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How Will The Cloud Impact Data Warehousing Technologies?

Smart Data Collective

sThe recent years have seen a tremendous surge in data generation levels , characterized by the dramatic digital transformation occurring in myriad enterprises across the industrial landscape. The amount of data being generated globally is increasing at rapid rates. One of the most lucrative ways to do this is through data warehousing.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

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Six Strategies for Advancing Customer Knowledge: Bringing Data Together

Cloudera

It is not the heart-racing, bleeding-edge use case that you hear about in WIRED magazine but a foundational and required step in getting to almost any customer insights solution; bringing data together. These companies were able to receive notable benefits from their data collection and aggregation efforts.