Smart Data Collective

MARCH 30, 2022

They can use data on online user engagement to optimize their business models. They are able to utilize Hadoop-based data mining tools to improve their market research capabilities and develop better products. Companies that use big data analytics can increase their profitability by 8% on average.

Analytics 114

Analytics Cost-Benefit Testing Dashboards 114

Smart Data Collective

MAY 31, 2023

One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Data Analytics is the Backbone of Instagram Marketing Instagram CEO Kevin Systrom has stated that Instagram is in the process of becoming a big data company. And guess what?

Marketing 75

Marketing Data Analytics Analytics Interactive 75

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy.

Data-driven 134

Data-driven Strategy Big Data ROI 134

Andrew White

JANUARY 11, 2021

On January 4th I had the pleasure of hosting a webinar. It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. where performance and data quality is imperative? Governance. Product Management.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52