Smart Data Collective

MARCH 30, 2022

Companies that know how to leverage analytics will have the following advantages: They will be able to use predictive analytics tools to anticipate future demand of products and services. They can use data on online user engagement to optimize their business models.

Analytics 116

Analytics Cost-Benefit Testing Dashboards 116

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy.

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. And guess what?

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Andrew White

JANUARY 11, 2021

On January 4th I had the pleasure of hosting a webinar. It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. where performance and data quality is imperative? Governance. Product Management.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52