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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future. Deven says.

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Breaking the Mold: Subhamoy Chakraborti Leads the Digital Transformation of News Media

CIO Business Intelligence

Subhamoy Chakraborti, Chief Technology Officer of ABP Private Limited, spearheads the technological advancements under his ambit in the media house, which publishes two daily newspapers, five magazines, several digital channels and portals, runs e-commerce platforms, school admission-related portals and a radio enterprise.