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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. They can use the data from these platforms to optimize their strategies accordingly.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 103
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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 100
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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. however, data is available for months afterwards.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

Note: Delivery of data, analytics solutions and the sustainment of technology, data and services is a question. See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. Governance.

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Mastering BI Dashboard Tools: Your Essential Guide

FineReport

By visually representing data through charts, graphs, and maps, they foster collaboration and knowledge sharing among stakeholders. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.