CIO Business Intelligence

SEPTEMBER 22, 2023

What are the benefits of data management platforms? Modern, data-driven marketing teams must navigate a web of connected data sources and formats. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.

Management 96

Management Advertising Data Lake Sales 96

CIO Business Intelligence

JUNE 9, 2022

In these instances, data feeds come largely from various advertising channels, and the reports they generate are designed to help marketers spend wisely. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.

Management 136

Management Advertising Data Lake Sales 136

Andrew White

JANUARY 9, 2022

On Thursday January 6th I hosted Gartner’s 2022 Leadership Vision for Data and Analytics webinar. This was not statistic and we have not really explored this in any greater detail since. Much as the analytics world shifted to augmented analytics, the same is happening in data management. I suspect we should.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Jet Global

MAY 1, 2023

Let’s just give our customers access to the data. You’ve settled for becoming a data collection tool rather than adding value to your product. While data exports may satisfy a portion of your customers, there will be many who simply want reports and insights that are available “out of the box.”

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52