CIO Business Intelligence

SEPTEMBER 22, 2023

What are the benefits of data management platforms? Modern, data-driven marketing teams must navigate a web of connected data sources and formats. All this data arrives by the terabyte, and a data management platform can help marketers make sense of it all.

Management 96

Management Advertising Data Lake Sales 96

CIO Business Intelligence

JUNE 9, 2022

In these instances, data feeds come largely from various advertising channels, and the reports they generate are designed to help marketers spend wisely. All this data arrives by the terabyte, and a data management platform can help marketers make sense of it all. OnAudience. Of course, marketing also works.

Management 136

Management Advertising Data Lake Sales 136

CIO Business Intelligence

JANUARY 20, 2023

Improved employee satisfaction: Providing business users access to data without having to contact analysts or IT can reduce friction, increase productivity, and facilitate faster results. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward.

Business Intelligence 135

Business Intelligence Dashboards Data mining OLAP 135

IBM Big Data Hub

JANUARY 10, 2023

This allows data that exists in cloud object storage to be easily combined with existing data warehouse data without data movement. The advantage to NPS clients is that they can store infrequently used data in a cost-effective manner without having to move that data into a physical data warehouse table.

Data Warehouse 52

Data Warehouse Cost-Benefit Statistics Data Processing 52

Jet Global

MAY 1, 2023

Let’s just give our customers access to the data. You’ve settled for becoming a data collection tool rather than adding value to your product. While data exports may satisfy a portion of your customers, there will be many who simply want reports and insights that are available “out of the box.”

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52