Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. And with this new definition, over 80% of the early adopters were using the application regularly. Online, offline or nonline. We’ve seen three case studies.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team. That is okay.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 19, 2010

An expansive view of what it means to use data online, both from the type of data perspective and the kind of desired impact perspective. Given the definition above, I am a firm believer in Multiplicity. Move from a data collection obsession and develop a crush on data analysys. Second Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JANUARY 7, 2014

Before we go too deep, let's get a couple of definitions right first. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) Pick hard metrics to designate as your key performance indicators. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140