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Web Analytics: An Hour A Day

Occam's Razor

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 The book takes a stand on issues, makes choices and cuts through the fog/FUD, in an attempt to make your life a tiny bit easier. Qualitative and quantitative. Clicks and outcomes.