Smart Data Collective

DECEMBER 14, 2021

Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. Here are a few methods used in data collection. But what ways should be used to do so? Conduct Surveys.

Data Collection 123

Data Collection Statistics Data-driven Marketing Analytics 123

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). More and more humans are going to be transitioned out of the business of analytics. We are needed today because data collection is hard. Students must learn how to turn data into knowledge.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

JUNE 6, 2007

If you have no experience with Web Analytics then you'll learn what it is and the nitty gritty of data collection and core metrics such as Visits and Time on Site and Bounce Rate and Top Destinations etc.

Analytics 60

Analytics Metrics Marketing Dashboards 60