Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. It will never be a KPI. You need to slice! Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" The post will end with a Web Analytics Measurement Framework. Point of confusion: Many web analytics tools, like Google Analytics , have a feature that encourages you to measure Goals. My web analytics KPI is: Average Order Size.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) 10: The KPIs in your DMMM reflect your company size/evolutionary stage. Hence the importance of picking the right KPIs.

Data-driven 140

Data-driven Consulting Reporting Marketing 140