Remove Data Collection Remove KPI Remove Measurement Remove Uncertainty
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. It measures how often a blog post is tweeted/retweeted. I also measure the # of Comments Per Post as a measure of how "engaging" / "valuable" people found the content to be. Or for that matter how many tools.