Occam's Razor

JANUARY 12, 2015

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. You need to slice!

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. They incentivize optimal Ninja behavior vs. useless data regurgitation.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 19, 2010

The post will end with a Web Analytics Measurement Framework. Improve marketing effectiveness. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1. Point of confusion: Many web analytics tools, like Google Analytics , have a feature that encourages you to measure Goals.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here?

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. and leverage the psychographic data so easily available in Google Analytics. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Jet Global

MAY 1, 2023

Section 2: Embedded Analytics: No Longer a Want but a Need Section 3: How to be Successful with Embedded Analytics Section 4: Embedded Analytics: Build versus Buy Section 5: Evaluating an Embedded Analytics Solution Section 6: Go-to-Market Best Practices Section 7: The Future of Embedded Analytics Section 1: What are Embedded Analytics?

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52