article thumbnail

What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What are the four types of data analytics? In business analytics, this is the purview of business intelligence (BI). Diagnostic analytics uses data (often generated via descriptive analytics) to discover the factors or reasons for past performance.

article thumbnail

What Is Embedded Analytics?

Jet Global

Net sales of $386 billion in 2021 200 million Amazon Prime members worldwide Salesforce As the leader in sales tracking, Salesforce takes great advantage of the latest and greatest in analytics. Salesforce monitors the activity of a prospect through the sales funnel, from opportunity to lead to customer.