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Fundamentals of Data Mining

Data Science 101

This data alone does not make any sense unless it’s identified to be related in some pattern. Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). Machine learning provides the technical basis for data mining.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

The LSOS may do this by exposing a random group of users to the new design and compare them to a control group, and then analyze the effect on important user engagement metrics, such as bounce rate, time to first action, or number of experiences deemed positive. In addition to a suitable metric, we must also choose our experimental unit.

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LSOS experiments: how I learned to stop worrying and love the variability

The Unofficial Google Data Science Blog

Variance reduction through conditioning Suppose, as an LSOS experimenter, you find that your key metric varies a lot by country and time of day. And since the metric average is different in each hour of day, this is a source of variation in measuring the experimental effect. Obviously, this doesn’t have to be true.