The Unofficial Google Data Science Blog

JANUARY 14, 2016

And an LSOS is awash in data, right? Well, it turns out that depending on what it cares to measure, an LSOS might not have enough data. The practical consequence of this is that we can’t afford to be sloppy about measuring statistical significance and confidence intervals.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

The Unofficial Google Data Science Blog

JULY 22, 2020

For the first example, consider a small website that is a platform for content on personal finance. How willing your users are to engage with personal finance content depends on whether or not it’s the weekend. For this reason we don’t report uncertainty measures or statistical significance in the results of the simulation.

Experimentation 95

Experimentation Statistics Testing Strategy 95

The Unofficial Google Data Science Blog

FEBRUARY 29, 2016

For instance, the product offering of a personal finance website might be very different in different countries and hence conversion rates (acceptances per offer) might differ considerably by country. And since the metric average is different in each hour of day, this is a source of variation in measuring the experimental effect.

Experimentation 40

Experimentation Metrics Statistics Measurement 40