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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

The LSOS may do this by exposing a random group of users to the new design and compare them to a control group, and then analyze the effect on important user engagement metrics, such as bounce rate, time to first action, or number of experiences deemed positive. In addition to a suitable metric, we must also choose our experimental unit.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. def get_neigbours(M, k): nn = NearestNeighbors(n_neighbors=k+1, metric="euclidean").fit(M) Their tests are performed using C4.5-generated 1988), E-state data (Hall et al., Quinlan, J.

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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

Because of its architecture, intrinsically explainable ANNs can be optimised not just on its prediction performance, but also on its explainability metric. After forming the X and y variables, we split the data into training and test sets. For sample 23 from the test set, the model is leaning towards a bad credit prediction.

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