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Knowledge

Occam's Razor

Who Owns Web Analytics? Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions.

KPI 124
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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.