article thumbnail

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment).

Analytics 131
article thumbnail

Knowledge

Occam's Razor

Accuracy, Precision & Predictive Analytics. Multiplicity: Succeed Awesomely At Web Analytics 2.0! Rethink Web Analytics: Introducing Web Analytics 2.0. Data Mining And Predictive Analytics On Web Data Works? Build A Great Web Experimentation & Testing Program. Got Surveys?

KPI 124
article thumbnail

6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. 5) Find improvement opportunities through predictions.