Data Quality Marketing Metadata Prescriptive Analytics 
AWS Big Data
MARCH 26, 2024
This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. faster time to market, and 19.1%
Alation
MARCH 21, 2023
What types of data are collected? With data analytics , travel organizations can gain real-time insights about customers to make strategic decisions and improve their travel experience. How is data analytics used in the travel industry? Using Alation, ARC automated the data curation and cataloging process. “So
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IBM Big Data Hub
JANUARY 17, 2023
IBM Cloud Pak for Data Express solutions offer clients a simple on ramp to start realizing the business value of a modern architecture. Data governance. The data governance capability of a data fabric focuses on the collection, management and automation of an organization’s data. Start a trial. AI governance.
Alation
AUGUST 26, 2021
What Is Data Intelligence? Data intelligence is a system to deliver trustworthy, reliable data. It includes intelligence about data, or metadata. IDC coined the term, stating, “data intelligence helps organizations answer six fundamental questions about data.” Yet finding data is just the beginning.
Andrew White
JANUARY 11, 2021
How does CDO overlap with Market Research functions? Do Qual data sources for example text, which tend to live in MR cross into the CDO world? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. This is not how it works though.
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