article thumbnail

Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

article thumbnail

6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. In order to do this, they first defined what data was the most relevant for the company.

article thumbnail

Alation Connected Sheets Brings Trust to Spreadsheets

Alation

Or they don’t have the technical skill to extract, cleanse, or transform data they need. Spreadsheets dominate the activities of gathering and preparing data, and performing descriptive analytics. 78 million data workers are advanced spreadsheet users. Spreadsheets are dark matter.