Alation
NOVEMBER 28, 2022
Spreadsheets dominate the activities of gathering and preparing data, and performing descriptive analytics. Demand generation marketing teams rely on spreadsheets for analyzing the performance and ROI of different channels. Or they don’t have the technical skill to extract, cleanse, or transform data they need.
Smarten
NOVEMBER 26, 2023
This approach typically focuses on descriptive analytics based on historical data to answer the question “What happened?” or What is happening? And that is exactly what is happening!
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Rocket-Powered Data Science
OCTOBER 6, 2023
Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?
datapine
JANUARY 31, 2022
Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Your Chance: Want to try a professional BI analytics software? Business Intelligence And Analytics Lead To ROI.
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Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes.
Jet Global
MAY 1, 2023
Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).
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