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A Guide to Data Analytics in the Travel Industry

Alation

Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?

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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. How do predictive and prescriptive analytics fit into this statistical framework?