Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 82

Data-driven Big Data Metrics Machine Learning 82

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ? Big Data is Driving Major Changes in the CBD Industry.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

Cloudera

SEPTEMBER 19, 2023

Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO). The CDO is an essential role in a data-driven organization. That being the case, you need a CDO to spearhead and defend that strategy.

IT 78

IT Data Strategy ROI Data-driven 78

Decision Management Solutions

FEBRUARY 23, 2021

In our latest Linkedin article, we focus on the topic of why organizations are struggling to gain value from data initiatives. Although investment dollars in data and AI solutions are at a high point, the value derived from those investments is not following suit.

Data-driven 52

Data-driven Management ROI Data Strategy 52

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

IBM Big Data Hub

DECEMBER 16, 2022

Today’s data leaders are expected to make organizations run more efficiently, improve business value, and foster innovation. Their role has expanded from providing business intelligence to management, to ensuring high-quality data is accessible and useful across the enterprise. Building the foundation: data architecture.

Enterprise 52

Enterprise Data Architecture Data-driven ROI 52

Smart Data Collective

FEBRUARY 20, 2022

More companies are investing in big data than ever these days. One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. Making Decisions More Easily.

Big Data 114

Big Data Management Finance Data-driven 114

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 107

Optimization IT Big Data Cost-Benefit 107

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

CIO Business Intelligence

JUNE 16, 2022

By George Trujillo, Principal Data Strategist, DataStax. Any enterprise data management strategy has to begin with addressing the 800-pound gorilla in the corner: the “innovation gap” that exists between IT and business teams. This scarcity of quality data might feel akin to dying of thirst in the middle of the ocean.

IT 135

IT Experimentation IoT Data-driven 135

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 105

Marketing Data Analytics Analytics Big Data 105

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 118

Data Analytics Analytics Big Data Machine Learning 118

Alation

JULY 15, 2022

Data ethics is both an imperative and an opportunity. New regulations covering data privacy and other ethical concerns require that enterprises govern internal data processes according to these new laws. I asked attendees: How often do you think about data ethics? What does data ethics mean to you?

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

Alation

APRIL 19, 2021

The cloud supports this new workforce, connecting remote workers to vital data, no matter their location. Data Cloud Migration Challenges and Solutions. Cloud migration is the process of moving enterprise data and infrastructure from on premise to off premise. However, cloud data migration can be difficult.

Cost-Benefit 111

Cost-Benefit Strategy Enterprise Data Strategy 111

Anmut

MARCH 22, 2023

Data maturity models are a crucial step for any organisation looking to improve their data, informing if your current data practices are helping, or holding back, your business. ? Organisations that reach the highest stage of data maturity achieve a market value increase of up to 500%, compared to lower maturity organisations.

Measurement 52

Measurement Modeling Data Quality Data Governance 52

Alation

JANUARY 10, 2023

And implementing a data catalog is no different. From helping analysts search and find the data they need to promoting data as an asset, there are many ways data catalogs can add value to your organisation. Three reasons companies adopt a data catalog. Starting a data strategy journey.

ROI 52

ROI Data Lake Strategy Data-driven 52

CIO Business Intelligence

DECEMBER 29, 2023

The most pressing responsibilities for CIOs in 2024 will include security, cost containment, and cultivating a data-first mindset.” But in 2024, CIOs will shift their focus toward responsible deployment, says Barry Shurkey, CIO at NTT Data, a digital business and IT consulting and services firm. Snow Software’s CIO Al Pooley agrees.

Cost-Benefit 139

Cost-Benefit Digital Transformation Consulting Strategy 139

Anmut

APRIL 6, 2023

Data is becoming an increasingly important driver of business success, and organisations are recognising the need to manage and leverage their data effectively. However, achieving a high level of data maturity can be a challenging journey. What is a Data Maturity Assessment? How do you do a Data Maturity Assessment?

Cost-Benefit 52

Cost-Benefit Data Quality Data Governance Measurement 52

Smart Data Collective

APRIL 20, 2021

Big data is having a tremendous impact on the future of modern business. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

Big Data 97

Big Data Strategy Digital Transformation Metrics 97

bridgei2i

JUNE 23, 2021

Enterprise AI harnesses advanced artificial intelligence techniques to deliver organizational data, knowledge, and information. Integrating enterprise AI into the business platform enables companies to identify trends in data sets for process automation, sales and business forecasting, and automated insights. Data is at the core of AI.

Strategy 52

Strategy Enterprise Key Performance Indicator Digital Transformation 52

CIO Business Intelligence

NOVEMBER 2, 2023

Rapid advancements in artificial intelligence (AI), particularly generative AI are putting more pressure on analytics and IT leaders to get their houses in order when it comes to data strategy and data management. But the enthusiasm must be tempered by the need to put data management and data governance in place.

Data Strategy 137

Data Strategy Strategy Sales Data Governance 137

Anmut

MARCH 24, 2022

A closer look at the importance (and transformational value) of your organisation’s data landscape. After decades in the background, data is currently king of the business world. What is a data landscape? The definition of data landscape differs depending on the context and who you ask. It doesn’t have to be this way.

ROI 52

ROI Measurement Data-driven Data Transformation 52

Smart Data Collective

NOVEMBER 30, 2020

Data automation, in particular, can offer some tremendous benefits. Understanding the Phenomenal Benefits of Data Automation. They have found big data automation to provide an even higher ROI than traditional analog automation technology that became widely adapted in the mid-1900s. Many Options. Time-Saving.

Big Data 85

Big Data Data Lake ROI Marketing 85

Anmut

NOVEMBER 10, 2020

One former fossil-fuel provider has already proven that going green is possible, but that data must play a central role. The world’s most sustainable company is powered by data. Yet, one of Ørsted’s most pivotal assets is too often unsung, data. A data-driven value chain. Perhaps, they should ask Ørsted.

Forecasting 52

Forecasting Data-driven Advertising ROI 52

CDW Research Hub

APRIL 28, 2020

As businesses strive to become modern data-driven organizations, many are drawn to the value that a data platform in the cloud can provide. Cloud data platforms provide the speed, performance and scalability that is required to handle an exponential growth in volume of data.

Data-driven 52

Data-driven Analytics Consulting ROI 52

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling.

Marketing 103

Marketing Optimization Strategy Big Data 103

Sisense

NOVEMBER 26, 2019

With data growing at a staggering rate, managing and structuring it is vital to your survival. We live in a world of data. Think back to when your company first started storing data, years ago: do any of you remember those clunky tapes, floppy disks, burning CDs, and DVDs? Everything about data storage has changed since then.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

CIO Business Intelligence

NOVEMBER 29, 2022

By George Trujillo, Principal Data Strategist, DataStax Innovation is driven by the ease and agility of working with data. Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data.

Data Architecture 111

Data Architecture Data Integration IoT Strategy 111

Anmut

APRIL 6, 2022

There’s a clear consensus in today’s business world: data is extremely valuable. Report after report validates this claim, with research showing that data-driven companies consistently outperform competitors by as much as 85% in sales growth , gross margin , operating margins, and other key financial performance indicators.

Cost-Benefit 52

Cost-Benefit ROI Sales Data-driven 52

IBM Big Data Hub

MARCH 26, 2024

A company cannot report on scope 3 category 7 of employee commute without employee data from HR or facilities management data, or without the technology platform and data governance to have an auditable view of that data. The data needed for ESG and sustainability reporting is immense and complex.

Measurement 66

Measurement Metrics Strategy Reporting 66

Smart Data Collective

MARCH 18, 2020

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Pillars of a Solid Customer Data Strategy.

Data mining 100

Data mining Big Data Sales Data Strategy 100

Alation

MARCH 21, 2023

Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

Anmut

APRIL 6, 2021

Enterprise digital transformation and data. Most organisations undergoing a digital transformation understand that data is critical, but how many are actually managing data as an asset ? Your data isn’t fit for purpose. You need to regard your data as a specific asset. So, how can you treat data as an asset?

Digital Transformation 52

Digital Transformation Enterprise Data Quality Data-driven 52

Data Insight

APRIL 15, 2019

Introducing & embracing a new data-driven paradigm often requires difficult changes to mindsets, skills & behaviours – Brent Dykes Did you know that if you Google ‘Data analytics’, 27,800,000 results come up!

Data-driven 40

Data-driven Strategy ROI Data Strategy 40

Rocket-Powered Data Science

OCTOBER 6, 2023

In the world of data there are other types of nuanced applications of business analytics that are also actionable – perhaps these are not too different from predictive and prescriptive, but their significance, value, and implementation can be explained and justified differently. This is predictive power discovery.

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

Sisense

JANUARY 21, 2021

In Building Bridges , we focus on helping end users, app builders, and data experts select and roll out analytics platforms easily and efficiently. Data is the new currency. Creating a strong connection with the data experts and getting their buy-in is critical in building a solid embedded analytics solution.

Analytics 95

Analytics Dashboards Data-driven ROI 95