Data Strategy, Descriptive Analytics, Marketing and Predictive Modeling

Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

SEPTEMBER 19, 2023

Data scientists will often perform data analysis tasks to understand a dataset or evaluate outcomes. Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes.

Data Science

Data Science Data Analytics Prescriptive Analytics Analytics

Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

OCTOBER 6, 2023

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

Business Analytics

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics

Data Leaders Brief

Data science vs data analytics: Unpacking the differences

Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

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