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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

A key part of how this manifested in our work was doing truly super-advanced machine-learning powered analysis to answer hard questions that few can successfully. Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!),

Analytics 131
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Build an Amazon Redshift data warehouse using an Amazon DynamoDB single-table design

AWS Big Data

Typical use cases for DynamoDB are an ecommerce application handling a high volume of transactions, or a gaming application that needs to maintain scorecards for players and games. In traditional databases, we would model such applications using a normalized data model (entity-relation diagram).