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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), sales) impact of my brand marketing? So what does a strongly proactive and truly influential data strategy at the bleeding edge look like?

Analytics 131
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Build an Amazon Redshift data warehouse using an Amazon DynamoDB single-table design

AWS Big Data

Typical use cases for DynamoDB are an ecommerce application handling a high volume of transactions, or a gaming application that needs to maintain scorecards for players and games. In traditional databases, we would model such applications using a normalized data model (entity-relation diagram).