Bringing MMM to 21st Century with Machine Learning and Automation?
DataRobot Blog
APRIL 4, 2022
MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.
52 
Let's personalize your content