article thumbnail

Alation Steps Up APAC Presence Following Strong Growth

Alation

Simply put, enterprises are increasingly seeking ways to take better advantage of their data and analytics to make data-informed decisions, strengthen the customer experience, and capitalize on cost-saving opportunities. Magazine and Great Place to Work , based on the experience of real people who work at the company.

B2B 52
article thumbnail

Alation Steps Up APAC Presence Following Strong Growth

Alation

Simply put, enterprises are increasingly seeking ways to take better advantage of their data and analytics to make data-informed decisions, strengthen the customer experience, and capitalize on cost-saving opportunities. Magazine and Great Place to Work , based on the experience of real people who work at the company.

B2B 40
article thumbnail

Bringing MMM to 21st Century with Machine Learning and Automation?

DataRobot Blog

Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc. The three main ingredients are: Sales data (usually weekly): product quantity, value, selling distribution, promotional activity (discounts, multi-buys, etc.)