Definition Experimentation Knowledge Discovery Metrics 
The Unofficial Google Data Science Blog
JANUARY 14, 2016
Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.
The Unofficial Google Data Science Blog
FEBRUARY 29, 2016
Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant. The result is that experimenters can’t afford to be sloppy about quantifying uncertainty. In statistics, such segments are often called “blocks” or “strata”.
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